In order to overcome the food production crisis, we need to think about environmental and social issues. There already is a movement in the market in that direction, as it is the case of Hypercubes, a startup which uses low-cost airspace technology to analyse the Earth’s soil. — Food production is a very touchy subject since it directly affects two critical areas: environment and social well-being. Currently, food industry uses more than one third of all the world soil, besides making use of 69% of fluvial waters. The great majority of us, consumers, are not able to perceive…